Checklist Conducting a Brainstorming
This is form to 3 pages. Creative thinking requires tools such as the brainstorm and the affinity diagram. Brainstorming is simply listing all ideas put forth by a group in response to a given problem or question. In 1939, a team led by advertising executive Alex Osborn coined the term “brainstorm.” According to Osborn, “Brainstorm means using the brain to storm a creative problem and to do so” in commando fashion, each brainstormer audaciously attacking the same objective.” Creativity is encouraged by not allowing ideas to be evaluated or discussed until everyone has run dry. Any and all ideas are considered legitimate and often the most far-fetched are the most fertile. Structured brainstorming produces numerous creative ideas about any given “central question”. Done right, it taps the human brain’s capacity for lateral thinking and free association.