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How to Plan a Successful Product Launch

Plan every detail of your product launch. Try ProjectManager and get award-winning PM tools that can help you manage projects from start to finish.
Product development is part of the product management process, which covers the product life cycle from start to end. The product launch is a particularly important stage in this cycle as it can determine the success or failure of a product. If you don’t have a plan to launch that product, you’re jeopardizing your success.
The product launch is one of the most crucial processes in any successful project. You can do all of the research and have stacks of market studies that state how in-demand your product would be once available, but if you don’t have a product launch strategy, then you’ve failed. To avoid failure, plan a product launch that accounts for the customer’s needs and wants, the competitive environment and the nature of the market.
The product launch is the stage that comes after a product has been developed and tested and is ready to be taken to market. The product launch phase consists of cross-functional efforts in which marketing, sales, product development and other departments collaborate to maximize the product’s visibility, sales and return on investment (ROI) as it’s first introduced into the marketplace.
Planning a product launch requires product management skills and the right collaboration tools. ProjectManager offers online Gantt charts, kanban boards and task lists, which allows cross-functional teams to plan, execute and track product launches with the tools they want to use. Whichever project view they choose, the data is shared in real time. Get started for free.
As you can tell, a product launch is critical for any business. But what do you need to think about when launching a product? We’ve prepared a product launch checklist that compiles the key elements of a successful product launch to help you execute this important process.
Product managers usually create a product launch checklist to help them keep track of the different things that need to be executed before and after launching a product. Here are some typical action steps included in a product launch checklist.
Our free product launch template is the ideal tool to keep track of all the activities that take place during a product launch. It can be customized to fit the needs of your organization. Download it for free!
These tips are helpful for product teams as they approach the product launch date.
Once you know to whom you’re selling the product, next comes figuring out how you can get your message to them. That includes advertising as well as tapping into their way of thinking and tailoring your message to address their mindset.
You must understand the people interested in your product, why they’re interested, where they’re located and what they’re consuming in terms of media, whether that be Facebook or CNN.
Part of reaching your audience is knowing how your product is solving a problem. Once you have that information, you can use it as a foundation for your marketing material.
The audience is the “who,” but the problem they’re having that your product resolves is the “why.” Once you have the who and the why, you have a captive audience that will respond positively to your product launch.
It goes without saying that any product should be accessible online in some fashion. First, make sure you own the domain name for the product and have established an identity for it on all social platforms that pertain to your customers.
Don’t wait until your launch to secure these critical spaces for marketing and selling your product. The last thing you want during your product launch is the expense of dealing with cybersquatters who might own the domain name of your product and hold it for ransom.
Chances are you’re not the only business trying to exploit an opportunity in the marketplace. Who is your competition? Find them and learn everything you can about them. They will have weaknesses that you can take advantage of. A SWOT analysis is a simple yet powerful competitive analysis tool that can help you with this process.
Related: Free SWOT Analysis Template for Word
The greatest weapon in your arsenal, however, is your ability to show how you’re different and better than the rest. Show how you’re a leader in the field, how your product is innovative and how there isn’t already a product on the market that does what yours does.
You’ve lived with the development of this product, from research to production. When you launch, there will be media, new customers, brands who might comarket with you, etc., and they’ll all have questions. You must know your pitch and be able to answer all questions that might come up when delivering it. The product inspired you to initiate the project for its creation, and that inspiration must be contagious and clearly rendered across channels.
ProjectManager is online project management software that’s more robust than a static template. Templates need to be manually updated, don’t have real-time data to help you make better decisions and, with too many versions floating around, teams may be using old data. Our software resolves these issues and has features to add further efficiencies.
In order to manage your product launch, you must organize many tasks and make sure they’re completed on a tight deadline. To facilitate this process, use our interactive Gantt charts, which link dependencies to avoid delays, add milestones to track progress and even filter for the critical path. Set a baseline and you can then track project variance to make sure your actual effort is aligned with your planned effort.
Product launches coordinate work across multiple departments, such as marketing, sales and customer support. Each of these teams likely uses different tools to do that work. Our multiple project views allow them to choose the tools they want and still work seamlessly with others on different tools. Plus, they can comment, share files and even tag other team members to foster better collaboration.
To successfully launch a product, you have to keep to your product launch plan. Our real-time dashboard gives you a high-level view of the project so you can stay on track. We automatically collect live data and display it with easy-to-read graphs and charts that monitor costs, tasks, workload and much more. It’s all in real time so you’re seeing what is happening, not what has happened. Best of all, there’s no setup required as in inferior software products. We’re plug-and-play.
ProjectManager has everything you need to launch a successful product. We give all your departments the tools they want and connect everyone with real-time data to help make more insightful decisions. Plus, customizable reports can keep your stakeholders updated. Use our superior product to deliver your product.
Looks like launching a product is another project. Just as you needed the right tools to manage your project to create the product you’ve launched into the marketplace, you’ll want those same features when controlling the product launch. ProjectManager is online project management software with a real-time dashboard to track your progress and online Gantt charts that help you coordinate scheduling between departments and the market. Try it free today with this 30-day trial.
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